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Sachin Tendulkar is back with Apollo Tyre’s marketing campaign
Discover the winning partnership that combines precision, performance, and passion.
Ananya Dutta
Dec 16, 20232 min read


Chinese Wok’s innovative marketing campaign with cricket umpire Nitin Menon
Explore the culinary excitement and cricketing precision that make Chinese Wok the talk of the town.
Ananya Dutta
Dec 15, 20231 min read


Deepika Padukone adheres to scarcity, diversity to market her beauty brand “82 E”
Explore a brand that goes beyond the conventional, curated by the iconic Deepika Padukone.
Ananya Dutta
Dec 15, 20232 min read


Kriti Sanon’s social media marketing strategy for her beauty brand ‘Hyphen’ explained
Discover how Kriti leverages platforms, engages her audience, and crafts a compelling narrative to elevate 'Hyphen' in the beauty industry.
Ananya Dutta
Dec 14, 20231 min read


Nike collaborates with Powerpuff Girls by blending nostalgia in its new marketing strategy
Embrace the power of nostalgia with Nike x Powerpuff Girls – where classic meets contemporary, and style meets superhero strength.
Ananya Dutta
Dec 13, 20231 min read


Adidas shifts it’s marketing strategy from music to sports in United States
Explore the brand's renewed commitment to athletic excellence, innovation, and empowering a new generation of athletes.
Ananya Dutta
Dec 13, 20231 min read


Unique marketing of Air Jordan by Nike
Dive into a world where each release is a cultural event, seamlessly blending sports, fashion, and innovation.
Ananya Dutta
Dec 9, 20232 min read


Taylor Swift: TIME's Person of the Year
Join the celebration of Taylor Swift's unparalleled achievements as she takes center stage in the pages of TIME's Person of the Year issue.
Ananya Dutta
Dec 8, 20231 min read


Lionel Messi: TIME's Athlete of the Year
Messi's journey is not just about goals; it's about rewriting the history of football.
Ananya Dutta
Dec 8, 20232 min read


Groundbreaking CGI of running shoes by Adidas for Dubai Marathon
Step into the future of running with Adidas!
Ananya Dutta
Dec 7, 20232 min read


PNB MetLife endorses sports marketing by appointing Smriti Mandhana as brand ambassador
Explore the dynamic synergy between PNB MetLife and Smriti Mandhana.
Ananya Dutta
Dec 6, 20232 min read


Enzo Fernandez gets rewarded for his persistent efforts at Chelsea
Enzo Fernandez scored his first goal for Chelsea against Brighton.

Hardik Agrawal
Dec 5, 20232 min read


KSI & Logan Paul’s scarce move for PRIME
Uncover the latest in digital stardom, gaming, and more as these two influencers redefine the PRIME experience.
Ananya Dutta
Dec 4, 20232 min read


Selena Gomez boosts sales of Rare Beauty with her strategic marketing move
Uncover the secrets behind her game-changing moves that have boosted sales and made Rare Beauty a must-have in the beauty industry.
Ananya Dutta
Dec 4, 20232 min read


Roger Federer is a marketing ninja
Discover how tennis legend Roger Federer has seamlessly transitioned from the court to the business world, showcasing his strategic prowess.
Ananya Dutta
Dec 2, 20232 min read


Netflix dreams big with cinematic experience of Netflix House
Netflix dreams big, and so can you as you embark on a cinematic journey like never before.
Ananya Dutta
Dec 2, 20232 min read


Kim Kardashian plays it smart by collaborating with athletes for her new men’s clothing brand SKIMS
Uncover the bold synergy between fashion and sports, making waves in the world of men's fashion with this innovative partnership.
Ananya Dutta
Dec 1, 20232 min read


Netflix's latest ‘Stranger Things ice cream’ marketing strategy raises eyebrows
Explore the unexpected twists in this marketing adventure that is as enticing as the hit show itself.
Ananya Dutta
Dec 1, 20232 min read


Increase in sponsorship, viewership anticipated after cricket’s inclusion in Olympics 2028
Witness the monumental impact of cricket's inclusion, transcending boundaries and uniting fans worldwide.

Hardik Agrawal
Nov 30, 20231 min read


Kylie Jenner plans to take her new clothing brand ‘Khy’ on greater heights through personal branding
Join Kylie Jenner on a fashion odyssey as she elevates her new clothing brand 'Khy' to greater heights through power of personal branding.

Hardik Agrawal
Nov 30, 20232 min read
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