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![Adidas shifts it’s marketing strategy from music to sports in United States](https://static.wixstatic.com/media/b811dc_c492f5a06e14433caf1049ab4d0ef3b6~mv2.png/v1/fill/w_290,h_164,fp_0.50_0.50,q_95,enc_auto/b811dc_c492f5a06e14433caf1049ab4d0ef3b6~mv2.webp)
Ananya Dutta
Dec 13, 20231 min read
Adidas shifts it’s marketing strategy from music to sports in United States
Explore the brand's renewed commitment to athletic excellence, innovation, and empowering a new generation of athletes.
![](https://static.wixstatic.com/media/b811dc_eb4d625dab8e45ae9b82acec26687c62~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/b811dc_eb4d625dab8e45ae9b82acec26687c62~mv2.webp)
![Taylor Swift: TIME's Person of the Year](https://static.wixstatic.com/media/b811dc_eb4d625dab8e45ae9b82acec26687c62~mv2.jpg/v1/fill/w_290,h_164,fp_0.50_0.50,q_90,enc_auto/b811dc_eb4d625dab8e45ae9b82acec26687c62~mv2.webp)
Ananya Dutta
Dec 8, 20231 min read
Taylor Swift: TIME's Person of the Year
Join the celebration of Taylor Swift's unparalleled achievements as she takes center stage in the pages of TIME's Person of the Year issue.
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