Sunday - 19 November 2023. This is the date on which we witnessed an exciting match between India and Australia. This thrilling match has had a great impact on the travel, entertainment, tourism, and aviation industry.
What’s the impact of India vs Australia?
In this article, you will get a look into the changes caused by the India vs Australia cricket match.
Flight ticket prices: soaring to new heights
During this amazing match, an immediate increase in the price of flight tickets to Ahmedabad was noticed. Fans all over India and the world were seen to fly into Ahmedabad to witness the magic which was the root cause of this spike.
Travel industry studies state that flight ticket prices can rise significantly—up to 20%—during major cricket series, such as India against Australia, as compared to non-event periods. This spike is especially apparent on the roadways leading to important cricket grounds.
Hotel room rents witness an upturn
The demand for hotel accommodations in the hospitality sector soars at the same time as flight ticket costs climb. As a result of the influx of cricket enthusiasts into the host cities, hotel and other accommodation reservations skyrocket. Higher accommodation rates are frequently the consequence of increasing demand during the Ind vs Aus series.
There may be a noticeable increase in hotel accommodation rates, particularly in the vicinity of cricket venues. Expensive hotels that are well-located in relation to sporting stadiums frequently take advantage of the increased demand, which can occasionally result in a 15% or greater increase in accommodation rates during the series.
Hotstar views: digital cricket fever
This match between India and Australia has boosted digital views on streaming sites like Hotstar, which is mostly chosen by cricket lovers to watch matches live. There is a significant increase in the live viewer count on the Hotstar platform. You can watch it with just a tap on your smartphone, tablet, or television.
According to the statistics, there was a sudden increase of 30% in the number of Hotstar users during the time period of the match.
The match was an emotion
The match between India and Australia was not just a game but an emotion for all cricket lovers. This match had a huge impact on the travel, entertainment, and aviation industry. This demonstrates the love of people for cricket and also that there will be another surge in numbers whenever there is a next match between these two giants.
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