Nowadays, Bollywood celebrities are entering the field of entrepreneurship through the revolutionizing industry of beauty and fashion. Recently, Deepika Padukone launched her beauty brand, "82 E". Deepika has proven her expertise in this fast-moving industry. Deepika is well-known for her grace, elegance, and amazing sense of style which is the image of her beauty brand.
This article will let you know the marketing strategies of Deepika Padukone for her new brand, "82 E".
Authentic and personal connection
Being the face of her brand, Deepika Padukone gives "82 E" a genuine feel. Customers may relate to her personal story of transitioning from a successful Bollywood actress to an entrepreneur. Her relationship with the goods is highlighted in the marketing strategy, which presents them as an addition to her beauty routine. Customers who respect Deepika for her sincere manner become more dependable and devoted as a result of her genuineness.
Inclusive and diversity branding
"82 E" is not just a beauty brand but also a reflection of Deepika's personal style and charisma. This brand gives importance to the values of diversity and inclusion. This brand introduces the advanced notion that beauty can exist in every size, shape, and colour.
A broad range of models were used in the advertising campaign of "82 E" to show that this brand caters to all skin tones. This marketing approach makes "82 E" stand out in this competitive field.
Limited edition launches
Deepika has increased the sales of her beauty brand by capitalising on releasing a limited line of goods as a limited edition. Every product that is launched is done by a strategic marketing campaign.
Digital presence of Deepika Padukone in social media
"82 E" and Deepika Padukone have successfully used social media to build a significant online presence. All platforms share interesting articles, guides, and behind-the-scenes looks at Deepika's beauty regimen. The brand uses beauty aficionados and social media influencers to expand its audience and build a community of devoted followers that take part in online discussions.
Comentarios