Adidas did a revolutionary groundbreaking CGI (Computer Generated Imagery) of running shoes for the experienced runners in the Marathon of Dubai.
This was an immense creative method and therefore has tremendous effects on the marketing strategies to provide the marathon with a feel of future.
Adidas’s CGI running shoes
Adidas has always been at the forefront of technological breakthroughs and is a global leader in sporting footwear. Adidas has always been at the forefront of technological breakthroughs and is a global leader in sporting footwear. Adidas has raised the expectations from the Dubai Marathon with the use of modern technologies to create an engaging user experience.
Impact of CGI on marathon experience
This CGI has made it possible for the runners to relate to it on a personal level. Runners can customize their shoes according to their unique style in the same way the CGI has reached the top level of customization.
Participant's sense of community is fostered by the CGI shoes. Social networking networks allow runners to share their virtual shoe designs and accomplishments, creating a virtual community around the Dubai Marathon.
There's a good chance that this interaction will continue after the race, forging a permanent connection between Adidas, the runners, and the marathon itself.
Impact on marketing strategies
There was an immense social media buzz after the release of Adidas's CGI running shoes. There was a viral marketing effect as the runners went to social media platforms to post their digital shoe designs. They also posted on social media regarding their marathon experiences.
After the use of CGI running shoes, Adidas has established itself as a market leader in the footwear and sports industry. This helped Adidas in building a positive brand image which has extended beyond the marathon. Adidas is a top name to represent advancements in the footwear industry.
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