No one would have thought that ChatGPT could change our lives, once and for all. Since the arrival of this latest technology in November 2022, almost all the industries have witnessed a significant change in their proceedings.
For a digital marketer, it has become easier to automate tasks, personalize content, organize leads and analyze customer preferences.
Here are few of the benefits of using ‘Artificial Intelligence’ as a digital marketing agency:
Aids in content creation:
The social media strategist can now plan content much faster, with the help of AI. This eventually allows them to craft informative blogs, strategic ad copies and effective call to actions. However, they must have the skill of giving the right prompt.
Research for social media ads:
It’s essential to research about the industry before running ads for any client as a digital marketing agency. This is where AI comes in.
You can do A/B testing of your ad creatives (reels, carousels and infographics), which could save a lot of time and would allow you to be more precise in front of your client. Basically, A/B testing compares the performance of two versions of content to see which one appeals more to the visitors/ viewers.
Understanding customer preferences:
Knowing your target market well can make a marketer’s job easier. This assists them in analyzing their preferences and in making strategic marketing decisions. Social media trends and web interactions could be effortlessly analyzed these days with the onset of AI. Companies are able to extract the right kind of leads with the help of this.
There are other benefits of this exceptional technology as well such as learning, managing customer queries and having centralized data.
According to a survey by Digital Marketing Institute, 68% marketers believe it's most useful for automating routine tasks, 46% experienced improved customer experience, and 45% witnessed improved targeting and segmentation.
If one needs to stay relevant in today’s age, then they must get acquainted with AI. It will not only make their job easier but also allow them to stay competitive.
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