The two iconic Bollywood superstars DEEPIKA PADUKONE and Shahrukh Khan have been appointed as brand ambassadors of Hyundai Motors. This is an attempt by Hyundai to increase its brand visibility and reach a varied audience.
DEEPIKA PADUKONE brings a sense of hospitality, grace, and talent to the brand of Hyundai. She is the best choice for Hyundai to reach a wider customer base as she is very popular and connects with audiences of varied interests.
Deepika's global recognition is a perfect match for Hyundai's objective to be an innovative, inclusive brand.
The man known as the "King of Bollywood," Shahrukh Khan, hardly needs an introduction. Hyundai uses his enormous popularity to improve its brand memory and resonance with Indian consumers by appointing him as a brand ambassador.
Hyundai made a calculated decision to increase brand awareness by selecting Deepika Padukone and Shahrukh Khan as brand representatives. These celebrities act as strong catalysts to bring Hyundai into the public eye thanks to their extensive social media followings and influence.
Deepika Padukone and Shahrukh Khan's combined star power guarantees that Hyundai's message is seen by a larger and more varied audience. Their connection to the company not only fosters a favourable perception but also creates a buzz that reaches beyond conventional advertising avenues.
Hyundai has taken a remarkable decision by appointing Deepika and King Khan as its brand ambassadors and through this it can reach a wider range of customers to spread inclusivity and client diversity. Modern consumers who like brands that recognize and welcome diversity will find resonance in this.
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