Technology retail giant Chroma launched an inventive and captivating advertising campaign that ignited social media as the festival of lights, Diwali, drew near. Chroma planned a Diwali advertising campaign that not only featured its newest items but also generated buzz among consumers by utilizing the power of influencers.
Take a look behind the scenes
This piece explores the thinking behind Chroma's influencer marketing campaign and shows how these forward-thinking digital luminaries lit up the festival for tech fans.
Strategic influencer selection
Influencers that matched Chroma's target demographic and brand ethos were carefully chosen. The influencers selected included popular YouTubers, lifestyle bloggers, and tech aficionados with sizable followings and solid online reputations. Chroma made sure that a wide range of people saw their Diwali promotion by reaching out to different segments.
Customized content creation
Recognizing the value of relatable and genuine content, Chroma urged influencers to produce customized Diwali-themed videos with the company's merchandise. The influencers gave Chroma's products a new angle by reviewing gadgets, doing unboxing videos, and sharing tech tips for Diwali décor. This increased the products' appeal to their particular audiences.
Real-time engagement
Real-time engagement was achieved through influencers that are trending on Instagram. This promoted a communal feeling among the fans as they believed their favorite day was being celebrated along with the celebrities. Replying to comments, self-engaging content are just a few steps towards real-time communication.
A peak behind-the-scenes
A sneak peek behind the scenes was given by the influencers to their fans. They gave a glimpse of their work on Chroma while creating content for the Diwali advertisement. Due to this, the fans developed a positive outlook towards the products of Chroma by creating a human bond between the users and influencers.
Interactive campaigns and giveaways
Prizes and other interactive rewards were arranged by Chroma to increase user engagement. Due to this, there was an increase in excitement among the customers. There was a boost in social media following for the Diwali and Chroma campaign. A trending hashtag was also launched on Instagram.
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