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Writer's pictureHardik Agrawal

Increase in sponsorship, viewership anticipated after cricket’s inclusion in Olympics 2028

The famous Olympic Games is the representation of physical power, world unity, and a varied range of sports. Recently, there was a huge announcement that cricket has been added to the Olympics 2028.



olympics


Benefits for the Olympics


Due to the addition of cricket, there will be an increase in streaming viewership as there are billions of cricket fans along with normal Olympic supporters. Due to the increase in viewers, the financial stability of games will also increase due to an increase in sponsorships.


The Olympics is trying to increase the range of sports due to the ever-changing interests of viewers. Due to this, the addition of cricket will draw in supporters of those who are not interested in the old Olympic sports.


The addition of cricket also promoted cultural interaction as there are many countries who love and feel a strong connection towards cricket.


Benefits for India


India sees cricket's presence in the Olympics as a chance to demonstrate its talent for the sport internationally. The already-iconic Indian cricket players will now have the chance to fight for Olympic gold, a prestigious addition to their already impressive resumes.


A new generation of Indian athletes is probably going to be motivated by cricket's inclusion in the Olympics. Since cricket is now an Olympic event, there will be a greater focus on grassroots development, which may reveal untapped talent from around the nation.


The cricket industry in India is a huge economic force as well as a sport. The addition of cricket to the Olympics will boost the sport's economics by increasing infrastructure spending, securing bigger sponsorship deals, and raising the profile of Indian cricket companies internationally.


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