In the industry of candy, KITKAT has always been associated with the delight of taking a break amidst our busy schedules. It has been about engaging in the ecstasy of a wafer, covered in chocolaty goodness. Recently, KITKAT has introduced a premium line of chocolate goodness and they have endorsed it through Anushka Sharma, to up the game.
The premium KITKAT experience
The premium selection of KitKat extends beyond the well-known red packaging and traditional flavors. With expert preparation, premium ingredients and a chic presentation; this new range guarantees an opulent experience. KitKat wants to be more than a chocolate, which is enjoyed only on special occasions.
Highlights of marketing campaign
Celebrity endorsement
Anushka Sharma's personal branding effectively accentuates the high-end flavor and characteristics of KitKat's latest offering. Beyond her notoriety, Anushka Sharma and KitKat have a longstanding partnership.
Unique 3D storytelling approach
KitKat took it a notch up with 3D anamorphic installation across the cities. This is an innovative marketing strategy to create a bold statement for this unique launch.
In addition to selling chocolates as part of its new product range, KitKat also uses a narrative and distinctive storytelling technique. Here, Anushka Sharma plays the part of a storyteller by appreciating the small joys of life while having a break with KitKat.
Impact on consumers mindset
Redefining consumer preconceptions might be KitKat's planned entry into the luxury market, with Anushka Sharma serving as the brand's face. The Bollywood star's aspirational attributes and the brand's relationship with luxury, might draw in a new customer base and transform KitKat from a common snack into a representation of classy pleasure.
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