Nowadays, Bollywood celebrities are entering the field of entrepreneurship through the revolutionising industry of beauty and fashion. Recently, Kriti Sanon launched her beauty brand, "Hyphen". Kriti has proven her expertise in this fast-moving industry.
Kriti Sanon is well-known because of her beauty and fashion style. She is also the face of her beauty and cosmetics brand, "Hyphen". Her branding image and status as a celebrity helped "Hyphen" in gathering attention. Kriti has intelligently used her popularity as an advantage by connecting her fans to that of her beauty line.
"Hyphen" is not just a beauty brand but also a reflection of Kriti's personal style and charisma. This brand gives importance to the values of diversity and inclusion. This brand introduces the advanced notion that beauty can exist in every size, shape, and colour.
A broad range of models were used in the advertising campaign of "Hyphen" to show that this brand caters to all skin tones. This marketing approach makes "Hyphen" stand out in this competitive field.
Kriti Sanon understands the value of social media in the current digital age. The most effective instrument for brand promotion is social media. She has a lively, upbeat, and vivacious presence on social media sites like Instagram and Twitter.
She was able to get her fans' direct attention thanks to these social media platforms. She successfully creates a community and fosters brand loyalty by providing her audiences with behind-the-scenes glimpses and product demos on a regular basis.
Kriti collaborates with leading fashion and beauty influencers to reach a younger audience with her brand. The consumers' confidence is bolstered by these partnerships.
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