Recently, the LA DODGERS signed a historic deal with Japanese legend Shohei Ohtani. This collaboration has amazed the whole baseball community. Not only, this is a major turning point in the career of Ohtani but this has also increased the viewership of Major League Baseball (MLB) in Japan.
Economic impact of this deal from LA Dodgers
Ohtani and the Los Angeles Dodgers have agreed to an unprecedentedly large contract, which guarantees Ohtani's status as one of the highest-paid players in professional sports. The Japanese legend will be a key member of the Dodgers' squad for the foreseeable future, thanks to a deal that covers multiple years and is valued at an astounding sum. The precise numbers may change.
Increase in MLB Viewership from Japan
Since Japanese fans have always watched their national players in the major leagues, Ohtani's signing with one of baseball's most storied clubs is sure to garner unheard-of attention. The Dodgers, who have a devoted and sizable fan base, are now in a position to take advantage of the enormous Japanese market.
The Los Angeles Dodgers gain from this increase in MLB viewing from Japan, but the league as a whole also has an opportunity. Advertisers and sponsors may be eager to take advantage of the growing international audience as more people watch MLB broadcasts. This might bring in more money for the league, which it might then use to fund other projects aimed at expanding the sport's global reach.
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