Myk Laticrete takes MS Dhoni on board to gain trust of its customers

Myk Laticrete wants to disrupt and change the tile market in India completely and therefore it has collaborated with Indian superstar cricketer MS DHONI. The unique concept put forward by Myk Laticrete is "Tile na tootega, Na Chootega".

Unique proposition of Myk Laticrete

‘Tile na tootega, Na Chootega' is more than simply a catchphrase for Myk Laticrete; it represents their dedication to excellence and toughness. "We are delighted to have Dhoni as our partner in spreading this message to consumers throughout the country," a Myk Laticrete representative stated.

The remarkable strength and durability of Myk Laticrete's tile adhesive products are highlighted in the brand proposition. The advertising intends to reassure consumers that Myk Laticrete's adhesives offer unparalleled durability and longevity, preventing tiles from fracturing or coming loose over time, in a nation where building quality is of the utmost significance.

How effective was MS Dhoni for this campaign?

Dhoni’s connection to the "Tile na tootega, Na Chootega" ad lends the product legitimacy and trustworthiness. Because of his enormous fan base and reputation as a dependable and successful person, Dhoni is a perfect representative for Myk Laticrete's tile adhesives, highlighting their strength and longevity.

Increased brand visibility

The brand awareness of Myk Laticrete has been greatly increased by the partnership with the former Indian cricket team captain. Various marketing mediums were used to spread brand awareness. The popularity of Dhoni and its unique tagline has been utilised to maintain a powerful imagery.

Increase in customer trust and loyalty

By partnering with an esteemed and reliable individual such as MS Dhoni, Myk Laticrete has reaffirmed its dedication to providing top-notch products. Customers are more likely to believe in a brand that reflects the values of well-liked celebrities. 

Introducing "Tile na tootega, Na Chhutega" is a game-changing brand proposition that guarantees unmatched strength and durability for people’s tiles.