Netflix has entered into the world of ice cream by releasing seven flavors of ice cream inspired by the famous Netflix series "The Stranger Things". This mix of entertainment and frozen food was both surprising and exciting.
In this article, you will get to know why Netflix launched ice cream flavors and customer perception.
Marketing strategy of The Stranger Things
The move by Netflix to join the ice cream market with a dessert inspired by Stranger Things is evidence of how the entertainment marketing industry is changing. This calculated action aims to take advantage of the show's enormous success and use its fan base to grow the brand into unanticipated new markets.
The aim of launching ‘The Stranger Things’ flavored ice cream was to provide fans with an in-depth experience and to not just sell the product. Due to the launch of ice cream, Netflix has successfully developed a close relationship with the fans of ‘The Stranger Things’.
The launch of ice cream by Netflix is a perfect example of cross-promotion as it describes a partnership between the entertainment and food industry.
Impact on the market
With this business, Netflix is able to diversify its revenue streams outside the typical subscriber income streams. In addition to keeping fans interested in between seasons, the company's business line benefits from the sale of branded items, which includes ice cream.
The Stranger Things brand is being strategically expanded with the introduction of ice cream. Customers feel more connected to and at ease with the imaginary town of Hawkins, Indiana, as a result of the tangible link it makes between them and the outside world.
Working together with food producers to create limited-edition items like ice cream attracts a lot of media attention. This enhanced exposure fortifies Netflix's overall brand presence in addition to promoting the show.
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