Famous cricketer Smriti Mandhana has been named brand ambassador of PNB MetLife, one of India's top life insurance firms. This move is an attempt to increase brand awareness and to connect with a larger demographic.
This move by PNB MetLife is very strategic as it will increase customer engagement.
Smriti Mandhana: A cricket sensation
Smriti Mandhana has had an incredibly amazing journey in the cricket world. She has a strong yet decent style of playing and this has made her both, a national as well as a household celebrity.
She is an essential member of the Indian cricket team and she has a huge fan base due to her cricket accomplishments.
Impact on PNB MetLife
Improved visibility
As PNB MetLife's face, Smriti Mandhana instantly makes the company known and visible. She is well-liked by a broad audience, who view her as a sports star and role model, in addition to cricket fans.
Targets younger generation
Mandhana is especially popular with younger people, a market niche that businesses frequently try to reach. PNB MetLife's selection of a young, vibrant ambassador is consistent with its endeavors to establish a connection with the younger generation's changing tastes.
Women empowerment
Mandhana is a living example of empowerment and resilience since she is a female cricket player, who has dismantled obstacles and preconceptions.
The fact that PNB MetLife is associated with her gives a strong message of support for women's accomplishments and gender equality, which can have a good effect on consumer impression.
Consumer perception
Credibility and trustworthiness
PNB MetLife gains credibility by selecting a reputable and accomplished athlete like Smriti Mandhana. Customers develop a sense of trust, when they connect positive traits displayed by brand ambassadors with the companies they support.
Differentiation in a competitive market
Making an impression is essential in the cutthroat insurance business. The connection to a professional athlete not only sets PNB MetLife apart from its rivals but also gives the brand a vibrant, lively personality.
Influencing purchase decisions
It is noted in the research, that due to celebrities consumers decide on buying a product. Due to Smriti Mandhana, the younger generation as well as the cricket fans can decide to buy products of PNB MetLife.
Comentarios