Collaborations in the fashion industry are meant to push fashion out of limits and originality. Rihanna, the queen of music, business, and style has always spurred news in the fashion industry.
Recently, Rihanna has partnered with Puma, and this partnership is solidified by the drop of an amazing CGI (Computed Generated Imagery) that sparked the fashion community.
The Fenty x Puma collaboration
When Rihanna and Puma first collaborated in 2016, the result was a fashion industry sensation known as Fenty x Puma. This partnership showcased the bold and chic style of Rihanna. This collection has athleisure and sports chic designed clothes which describe the sportswear ability of Rihanna.
The CGI Drop
Fashion launches were revolutionized when Rihanna and Puma chose to reveal a part of their collection via a computer-generated imagery (CGI) drop. The CGI drop gave fans and fashion aficionados the opportunity to experience the collection virtually, in contrast to traditional fashion launches, which frequently include catwalk presentations or promotional events.
A painstakingly created digital setting reflecting the urban and edgy feel of the Fenty x Puma collaboration opened the CGI drop. Viewers may examine the clothing from any perspective thanks to the lifelike models wearing items from the collection in the virtual world. With the use of computer-generated imagery (CGI), the clothing's movements, textures, and details were realistically and immersively rendered.
Virtual fashion show
Apart from the drop of CGI, Rihanna and Puma have recently organized a virtual fashion show. Animated models paraded wearing the new FentyXPuma collection on the digital runway. This unique runway fashion show is a combination of high fashion and streetwear which was a dynamic approach.
Comentários