Rungta Steel has managed to arrange an exciting collaboration with Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor. These three are the leading actors of the Bollywood industry with a huge fan following base. This was a strategic move to combine the glamour of the entertainment industry with that of steel.
Star-studded endorsement
The choice of Rungta Steel to assemble these renowned stars describes creativity and consumer appeal for the product of Rungta Steel. Each of these actors have a massive fan base and together they represent a dynamic and vibrant trio.
Impact on sales of Rungta Steel
Without any second thought, we can say that this collaboration has helped to improve the sales of Rungta Steel. Due to this endorsement, the visibility of the brand has increased and now the customers have started considering Rungta Steel's products as high-quality and durable.
The "Picture Abhi Baki Hai" Campaign
The advertising campaign "Picture Abhi Baki Hai" by Rungta Steel has set a high mark in the steel industry. This advertisement completely utilizes the fan base of Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor. This shows that Rungta Steel does not only sell raw materials but it also sells a story to people. The tagline embodies the spirit of patience, advancement, and the long road to success.
Social media impact
The advertisement campaign "Picture Abhi Baki Hai" and the partnership with legendary actors have created a huge impact on social media. Across all social media channels, the hashtag #PictureAbhiBakiHai has become popular while creating digital madness. The ad videos went viral and showcased the behind-the-scenes moments of the actors.
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