The multi-talented singer and entrepreneur Selena Gomez has often demonstrated her ability to handle many aspects of the entertainment industry. Recently, Selena Gomez has intelligently used her TV Show, "Only Murderers in the Building" as a strategic marketing move to boost the sales for her cosmetics line, "Rare Beauty".
This article briefly explains how Selena Gomez integrated her makeup products into the show that boosted her business profits.
Organic integration within the plot
Selena Gomez's marketing plan was successful in part because of the way that RARE BEAUTY goods were naturally incorporated into the storyline of "Only Murders in the Building."
The murder mystery-based plot of the show made it easy to include themes of beauty and cosmetics. Mabel Mora, played by Gomez, is a fashionable and self-assured young lady who offers lots of chances to wear the RARE BEAUTY range with ease.
Product placement and visibility
Precise product placement was crucial in increasing RARE BEAUTY's prominence in the program. Watchers saw characters use and talking about the cosmetics in a manner that felt true to the plot.
This subtlety improved the audience's entire viewing experience by preventing the promotion from coming across as forceful or obtrusive.
Leveraging celebrity influence
Rare Beauty gained its popularity due to the large fan base of Selena Gomez. Her loyal fan followers have graciously welcomed Rare Beauty whenever she promoted them on the TV series.
Conversations and posts about the TV show and the RARE BEAUTY collection exploded on social media, creating a buzz that went beyond traditional advertising.
Cross-promotional campaigns
Gomez ran cross-promotional efforts that took advantage of the similarities between "Only Murders in the Building" and RARE BEAUTY in order to increase the effect of her marketing plan.
The star had outlets to discuss the program and her beauty brand at the same time—social media, interviews, and public appearances—so both benefited from the increased attention.
Selena Gomez and her moves
Selena Gomez's commercial savvy is demonstrated by the way she used her TV show, "Only Murders in the Building," to strategically promote RARE BEAUTY.
Strategic marketing efforts combined with the deft integration of beauty goods into the narrative produced a campaign that effectively leveraged the convergence of the actress's acting career with her business endeavors.