There are very few brands that have succeeded in winning over the hearts of consumers and Cadbury Dairy Milk is one of them. Cadbury is well-known for its advertisements as they are creative and out-of-the-box. Through its recent advertisement, Cadbury invited all lovers to enjoy cricket matches while having their chocolate along with family and friends.
Sweet symphony of joy by Cadbury Dairy Milk
Joy has always been at the heart of Cadbury's advertising strategy, and this was evident in the Dairy Milk ads the company launched in the run-up to the World Cup.
Interactive campaigns
Cadbury marketed its products through interactive and engaging social media channels by using hashtags such as #SweetWorldCupMoments and #CricketAndChocolates. This became a tsunami of trends on social media.
Limited edition packaging
Cadbury released special edition packaging with artwork centered around cricketers to further heighten the excitement. Fans could now own a collector's item as cricket bats, balls, and players were emblazoned on the recognizable purple wrappers. This calculated action increased sales and became a physical embodiment of the union of chocolate decadence and cricket fanaticism.
Brand ambassador magic
The selection of cricketing ambassadors by Cadbury was crucial in bringing cricket and chocolate together. Famous cricket players starred in the ads, supporting the notion that drinking Dairy Milk is just as important to the cricket-watching experience as supporting your preferred side.
Emphasizing shared experiences
Cadbury won customer's hearts by sharing experiences that are similar to each one of them. People from every aspect of life come together and share their experiences, through this commercial. The message of the advertisement is very clear: watch cricket along with your family and friends, while sharing a bar of Cadbury Dairy Milk.
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