TITAN EYE+ is one of the leading eyewear brands of India. TITAN EYE+ has adopted a unique marketing strategy through which you can initiate live interactive conversations with Ayushman Khurana. This is an extremely creative approach that helps in building personal-level connections with the users thereby, increasing brand awareness.
Marketing strategy of Titan Eye+
Titan EYE plus’ aim to maintain its lead in the cutthroat eyewear industry is evident in its choice to highlight Khurana through live kiosks. Usually celebrity endorsements leave a lasting impact on the consumer's mindset.
Khurana has a huge fan base and popularity among the target audience. Therefore, Titan Eye+ wants to leverage this advantage. The live kiosks are intelligently positioned in the shopping malls where there is a huge footfall of consumers to increase the visibility of the brand.
Fans from all around India hardly get a chance to personally interact with Ayushman Khurana and Titan Eye+ is providing them with a real chance to interact.
How did the consumers react to live kiosks?
Customers have responded quite well to the live kiosk concept; many have expressed excitement and enthusiasm. The presence of Khurana lends a celebrity touch to the spectacles shopping experience, enhancing its allure and leaving a lasting impression.
Consumers value the chance to speak with celebrities in real time because it makes them feel more connected to the company. The opportunity to obtain tailored recommendations during the live sessions with Khurana also helps customers choose eyewear more sensibly and joyfully.
Social media is ablaze with discussions and posts regarding the live kiosks, generating excitement about Titan Eye+ and its avant-garde marketing strategy. The company has used technology and celebrity influence to successfully enter the digital era.
Interactive marketing by Titan Eye+
Titan Eye+ has amazingly demonstrated a blend of technology and celebrity endorsements. This is a great experience for the consumers and it has increased the brand value significantly. This approach also sets a high benchmark for the retail industry.
Comments