In comparison, to the World Cup of 2019, the World Cup of 2023 has seen a huge increase in the volume of advertisements. With relation to every match, the advertisements have increased by 19% according to TAM Sports Research. This shows that the marketing professionals are eager to earn money through the popularity of this International cricket event.
Why was there a surge in advertisements?
There are a number of reasons for this increase in the volume of ads, including:
Increased viewership
An estimated 2.5 billion people have watched the Cricket World Cup making it one of the most famous sporting events in the world. Due to this huge viewership, the brands earned profit through a broad range of clients.
Emerging markets
Cricket is gaining huge popularity in developing nations such as China and Southeast Asia. Therefore, more sponsors are being interested to invest money in this sport.
Digital advertising
With the growth of digital advertising, firms now have more affordable and efficient means of reaching their target market. Online advertising has significantly increased during the World Cup as a result of this.
Top advertisers and advertising trends
Top sponsors for the 2023 Cricket World Cup include:
Perfumes and Deodorants
Perfumes and Deodorants have level up for advertisements during the World Cup 2023 and some of them are Vini Product, Rexona, and Fogg.
E-commerce wallets
The advertisements in e-commerce and digital payments sector has increased and the biggest sponsors are PhonePe, Paytm, and Amazon Pay.
Aerated soft drinks
Companies like Coca-Cola, Pepsi, and Sprite are constantly searching for ways to engage with consumers during big athletic events.
Pan masala
In recent years, this category has made a major contribution to World Cup advertising. Among the leading marketers are companies like Pan Bahar, Gutka, and Vimal Pan Masala.
The world of advertisements
The Cricket World Cup 2023 is an absolute hit platform for brands to achieve a global consumer base. This sporting event has shown a massive marketing potential with a 19% rise in advertisement volume. This solidifies the fact that brands will keep on coming up with creative advertisement methods to leave their mark behind.
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